Welcome to the Referential Blog!
As a team of consultants embedded in dozens of unique customer advocacy programs at any given moment, Referential is constantly exploring, implementing, and improving on strategies and best practices.
Join us as we discuss the latest tips, tricks, and techniques in customer advocacy and customer marketing.
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What My Eighth Grade Graduation and a Multibillion-Dollar Company Have in Common
Filming customer testimonials for our clients is a team process that involves multiple hours of work, which includes reviewing existing case studies and potential client interviewees. Maintaining regular touch points with the client to ensure there is a full understanding of the participants, and also to formulate relevant and valuable interview questions.
Learnings from Decades of Amplifying the Voice of the Customer
This recognition of customer advocacy as a business essential is the result of a thoughtful evolution in the concept of “customer references” and a concerted effort to recognize both the myriad of ways customers imbue value back into an organization and the opportunities companies have to provide more value back to their customers.
5 Reasons Why A Company Should Think Twice Before Cutting Customer Advocacy Staff from the Budget
Whenever things are uncertain, marketing budgets are constantly the first to be slashed, and the customer advocacy program is frequently a prime target.
Customer advocacy programs are powerful growth drivers—but to secure leadership buy-in, you need more than just enthusiasm. In this blog, you can expect to learn which metrics will resonate with leadership and how to use them to justify your program’s value.