Strengthen Relationships and Fuel Growth with Customer Marketing & Advocacy
Services Overview
Reference marketing consultant
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We have created an education program to prepare practitioners for their ICCAP certifications that cater to advocacy practitioners at all career levels and in all industries. This tiered program covers a wide range of skills and experiences required for practitioners to excel in their field, from learning the basics of advocacy program design, to exploring effective methods for engaging customers and evaluating established and innovative ways of creating assets and reporting metrics.
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We collaborate to provide highly tailored strategic advice to help you optimize your whole program or individual elements.
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There's no such thing as an 'average' sized program; we can start as small or as large as you need, and scale with you as the program evolves.
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We provide unrivaled expertise when it comes to finding the best matched advocates – while monitoring their participation to ensure they perceive value in the activity and to avoid overuse
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Known by a number of names, this is the process by which potential customer advocates are contacted to establish what types of activities they personally find most value in participating.
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Providing real-time insight into program ROI for leadership. Establishing the right reporting structure and timeframes, we assist with data gathering and regularly report delivery.
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Assets, collateral, deliverables, or evidence: Referential has tremendous experience across all types of materials: videos, case studies, success stories, award nominations, multi-media pieces, ROI reports, slide presentations, webinars, etc. depending on your needs.
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From spreadsheets to complex reference management databases, Referential can help ensure you are collecting all of the information necessary to facilitate sophisticated reporting and provision of metrics, as well as continually refining the search and match processes; all while maintaining flexibility and scalability as your company evolves.
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Customer nurturing is about more than just making sales- it's about building a base of trust among loyal customers who feel connected to your brand and are invested in your success. By creating a strong advocacy program, you can turn your customers into advocates, participate in CABs, PABs & communities who will help you grow and refine your business.
Book a FREE 30 minute consultation
We have in-depth training available for your staff whether you are looking to give them a jump start or fine tune your most seasoned team members. We offer online courses that prepare you for the ICCAP certifications and we strongly believe in on-the-job learning through working closely with our consultants. We are here to support your success.
Learn more below and check out our blog for the latest in customer marketing.